Ten articles, one analysis: a manufacturer of battery-powered garden and forestry equipment in the DACH market, measured across 281 simulated AI buying conversations and a technical GEO competitive scan of ten brands. Each article unpacks one finding, with real numbers and no brand name.
Most companies test their AI visibility by asking ChatGPT once. The result is worthless, for a reason that takes about five minutes to understand.
A brand was present in 60.5 percent of AI answers during the awareness phase. By the purchase phase, only 31.6 percent. Weak exactly where money changes hands.
36.4 percent of the measured answers named not a single brand. No competitor wins there. Nobody wins there, and that's the most interesting number in the whole analysis.
Two groups, the same product category, a nine-point difference in brand presence. A classic age-based persona would never have shown you that gap.
Twelve identical questions, six independent runs each, same model, same wording. Only two had the brand show up every time. That has consequences for everything you report about AI visibility.
From 26.9 to 47.3 percent brand presence between two measurements. Almost a doubling, and nobody had done anything. A different AI model sat between the two measurements.
When the AI cites the brand's own domain as a source, the brand shows up in 87.7 percent of answers. Without the own domain among the sources, it's 1.6 percent. Relationships this clean are rare.
61.7 out of 100 points, 16.3 points ahead of the competitive average. And not a single JSON-LD block on the category pages. Checked three times independently, three times the same result.
An AI purchase recommendation doesn't come out of nowhere. It's distilled from sources. In the case we analyzed, that meant 5,387 citations from 585 different websites, and the distribution is anything but even.
Answers that named a brand actually helped the person asking 85.7 percent of the time. Answers without a brand, only 62.4 percent. The close of the series, and the finding that reframes all the others.
The methodology behind this article is the same one we use for every assessment we run, tailored to your category, your competitors and your need states.